- See your favorite authors' books in the bookstore? Try to make sure at least one is turned "face out" so anyone standing in the aisle sees the front cover. Spines are nice, but don't often sell a debut book. If shelf space is limited, face out 1 copy directly in front of the spines of the same book (no author wants to steal space from others).
- If you don't see your favorite authors' books in a store, ask about them. Look for a clerk to see if they have any. If they don't, raise one eyebrow (it takes a little practice) and ask (politely) if they've read the book. Perhaps suggest why you think they should carry it and who among their customers would probably love it.
- Do an "If You Liked _____, Check Out ______" list so people who like certain books and want to read similar things can easily see recommendations. This is great to post on sites like Amazon.com, Goodreads, etc.
- If you know a favorite author's going to be appearing somewhere (anywhere) spread the word through Twitter, Facebook, and any other social media connection you have. The worst thing for an author is to do an event and have no one show up.
- Recommend their books to your friends. You wield so much unbelievable power this way, you have no idea. Suggest it to suitable family members (let's face it, some people will not like anything you recommend, so don't push, but suggest--you can start by asking family members what they're currently reading--it's a great way to make people think!).
- If you write up a great review for a book, post it everywhere! Amazon, Goodreads, Barnes & Noble, Borders, LibraryThing, your blog... You get the idea!
- When you know a new book by a favorite author is coming out, pre-order one online and/or call your local brick and mortar bookstore and ask them to order a copy--heck, suggest they may want to order a couple for their shelves.
- Tell your local librarian about your favorite book and encourage them to get one for the library.
- Write a quick note to your favorite authors letting them know what you think of their books and how they've affected you. We love this. :D
- If you wrote an awesome review of a favorite author's book, find out who to send it to (in addition to the author). That sort of thing can get you quoted in future books or on websites.
- Do a Waiting on Wednesday mention of them or if you get swag, do an In My Mailbox post. If they have a book trailer, jump into the Trailer Thursday meme or Teaser Tuesday. It all helps!
- If you love a book and have a blog, get a second copy and offer the book up as a contest prize. Let the author know, they may help encourage traffic to your contest by reTweeting!
- Remember books make great stocking stuffers, great gifts for Valentine's Day (or the anti-Valentine's Day equivalent), great gifts for birthdays and sometimes anniversaries. spread the love by giving the gift of a book you love.
Hope you're loving what you're reading!